20 Common SaaS SEO Mistakes
& How to Avoid Them
Search engine optimization (SEO) is crucial for Software as a Service (SaaS) companies to reach their target audience and drive growth. However, many SaaS companies make common SEO mistakes that can hinder their online visibility and organic traffic even though they’ve spent significant resources after SEO and doing almost everything else correctly. SaaS SEO mistakes can be technical or strategic in nature. They can be as simple as keywords selection mistakes or as technical as indexing or data markup. Upon reading this whole article, you should be clearly able to understand SaaS SEO mistakes that are common and how to avoid them.
Why is SEO Crucial for SaaS Companies?
Before we move to SaaS SEO mistakes, it’s crucial to understand why of all things, specifically SaaS SEO is important and how that differs from other SEOs.
According to Industry Research, SaaS market size in 2022 was estimated to be USD 96,760 million, with a compound annual growth rate (CAGR) of 15.9% and expected to reach USD 234,900 million within 2028. This aligns with BetterCloud’s finding that SaaS is the 2nd fastest growing market, second to only tech related hardware. Companies estimate that 70% of the business apps they use today are SaaS-based which they expect will reach 85% in 2025. The number of SaaS apps used by companies has increased from 8 in 2015 to 80 in 2020, a 1000% increase. However, the market for cloud services is already dominated by giants such as IBM, Oracle Corporation, Microsoft, Fujitsu, Google, Salesforce etc. On the other hand, Customer Relationship Management (CRM) software, Enterprise Resource Planning (ERP) software, Human Resource Management (HRM) software and Supply Chain Management (SCM) software and other Software as a Service remains significantly competitive. According to BetterCloud, among the average 80 SaaS apps used, 21 SaaS apps are custom apps, making scope for your company to grab a significant market share in one of the fastest growing industries.
And that is where SEO comes in. Firstly, it provides you visibility on the internet, which creates brand value and attracts customers. Secondly, the internet is the best source for SaaS companies to attract customers since most of their products are tech related solutions and they don’t have a physical showroom for their customers to visit.
Types of SaaS SEO and Their Differences
There are THREE types of SEOs that can help your website improve its visibility – Technical SEO that deals with the website’s technical infrastructure and code, On-page SEO that deals with individual pages and their visibility for a specific keyword, and Off-page SEO that deals with redirecting traffic from other places on the internet and local SEO.
Technical SEO
Enhancing a website’s technical elements to increase its search engine exposure is known as technical SEO. This entails optimizing site performance, resolving crawl issues, and guaranteeing accurate indexing. For example – making clear URL structures simpler for search engines to comprehend and rank pages—for instance, changing a dynamic URL like 'example.com/page?id=123' to a static, descriptive one like 'example.com/product-details'.
Key Activities
Common SaaS SEO Mistakes and How to Fix Them
Common SaaS SEO Mistakes are many since the nature of SEO is complex and multidimensional. For the ease of our readers’ understanding, we have divided these mistakes into 4 groups – Keyword-related mistakes, Content-related mistakes, Technical mistakes and Strategic mistakes.
Frequently Asked Questions
Find answers to the most common queries regarding SaaS search engine optimization strategies, research methods, and media optimization.
Conclusion
As visible from the previous sections, a lot of things can be listed as SaaS SEO mistakes. Hence, when you are working on SaaS SEO, a lot of things can go wrong. It is important for a company to make sure they’re avoiding these mistakes. But more importantly, as search engines keep adopting new measures regularly, keeping up to date is mandatory to garner growth based on SEO.
It’s a long process that takes time, continuous efforts and dedication. A half-hearted SEO effort can not take you far. That is where experts come in. Don’t hesitate to contact SaaS SEO experts if you are not confident.
Struggling with your SaaS SEO strategy?
Don’t hesitate to contact our SaaS SEO experts for a free consultation.